Pinch Provisions Email Designs

As Senior Designer at Pinch Provisions, one of my recurring responsibilities was managing and executing the email marketing calendar. Additionally, I was in charge of designing the emails, selecting the right imagery, writing the copy, coding the content, and loading into Mailchimp.

Below is a brief overview of the process I used from email concept to completion, along with some examples of final designs.

Process Overview

1. PLANNING PHASE – Managing and executing the marketing calendar involves deciding what products to promote, when to promote them, who to target (consumer, wholesale, corporate gifting?), and choosing whether or not to include a sale/discount promotion. The two main things driving the decision process for this phase are new product launches and the season/time of year.
2. DESIGN PHASE – This phase involves selecting photography from our image library (or shooting new imagery, when needed). It is sort of like solving a puzzle… selecting photos that work well together color-wise and content-wise. Sometimes photoshopping is necessary in order to make certain images more cohesive, and/or to move elements of the photo around in order to make sure text fits properly.
3. COPY PHASE – After the photos are selected, edited, and ready to go the next phase is dropping in copy. Since I have a marketing background (in addition to my design skills) I often write the copy myself. This includes the email subject and preview line, along with the actual email content.
4. CODING PHASE – The next step is to load all imagery and copy into a Dreamweaver template where I edit HTML code and add in links and alt text. From there, I zip up all of the files for uploading.
5. LOADING/SCHEDULING PHASE – The final step is loading the final zip files into Mailchimp. I always run a test email to confirm everything loads and links okay. If all is good to go, the last thing to do is schedule the emails.

Email Design Examples

In 2021, I designed over 100 emails for Pinch across the various B2C and B2B accounts. See below for a small sampling of some of those emails.