Pinch Provisions Email Designs

As Senior Designer at Pinch Provisions, one of my recurring responsibilities was managing and executing the email marketing calendar. Additionally, I was in charge of designing the emails, selecting the imagery, writing the copy, coding the content, loading into Mailchimp, and scheduling the emails.

Designing the emails involved selecting photography from our image library (or shooting new imagery, when needed). The process was sort of like solving a puzzle… selecting photos that work well together from both a color and content perspective. Often times, photoshopping was necessary in order to make certain images more cohesive, and/or to move elements of the photo around in order to make sure text fit properly.

Below is a brief overview of the process I used from email concept to completion, along with some examples of final designs.

Email Design Examples

In 2021, I designed over 100 emails for Pinch across the various B2C and B2B accounts. See below for a small sampling of some of those emails.

Photo Editing Examples

Email Process Overview

1. PLANNING PHASE – Managing and executing the marketing calendar involves deciding what products to promote, when to promote them, who to target (consumer, wholesale, corporate gifting?), and choosing whether or not to include a sale/discount promotion. The two main things driving the decision process for this phase are new product launches and the season/time of year.
2. DESIGN PHASE – This phase involves selecting photography from our image library (or shooting new imagery, when needed). It is sort of like solving a puzzle… selecting photos that work well together color-wise and content-wise. Sometimes photoshopping is necessary in order to make certain images more cohesive, and/or to move elements of the photo around in order to make sure text fits properly.
3. COPY PHASE – After the photos are selected, edited, and ready to go the next phase is dropping in copy. Since I have a marketing background (in addition to my design skills) I often write the copy myself. This includes the email subject and preview line, along with the actual email content.
4. CODING PHASE – The next step is to load all imagery and copy into a Dreamweaver template where I edit HTML code and add in links and alt text. From there, I zip up all of the files for uploading.
5. LOADING/SCHEDULING PHASE – The final step is loading the final zip files into Mailchimp. I always run a test email to confirm everything loads and links okay. If all is good to go, the last thing to do is schedule the emails.