Chicago Cubs 2024 Brand Campaign

In 2024, I played a key role in the development and execution of the Emmy Award-winning Chicago Cubs 2024 Brand Campaign “You Have To See It”, produced in collaboration with Energy BBDO. As Senior Graphic Designer, I led the Graphic Design trend decks that provided Energy BBDO with Art Direction for developing the creative look and feel of the campaign. Throughout the development process I was responsible for feedback and guidance and once a final direction was approved, I led the execution of various components of the campaign, including: Social Game Day templates, Website Skins, Promotional Item Creative, Player Matchup Ads, Email Marketing, and more.

Slogan

Visual Identity Components

Logo Lockups

Fonts

Colors

Social Media Game Templates

Social Media Slate Assets

Player Milestone Templates

Press Conference and Game Recap Templates

Various Digital Ads

Matchup Ads

Promo Item Ads

Out of Home Ads

Alternative Summer Look