In 2023, I had the opportunity to work on the Chicago Cubs Brand Campaign which would guide the look and feel of the entire season of team graphics including social media, email, digital ads, OOH, print, and more. After many rounds of exploring various directions and collaborating with the other designers at the Cubs, this is the final look that was selected. I played a huge part in this chosen look and feel. I personally selected the campaign font and color schemes, and I also created all of the various gradient backgrounds and texture overlays. I was responsible for a lot of the extra little brand elements and “square logo” elements. And I established a majority of our social game templates, cover photos, web assets, and more. I also pulled together this overview of the brand campaign: